Fiery stories

The Swiss Fire Brigades Association SFV has launched a new magazine. The first issue, with a circulation of around 90,000 copies, goes out to all members of the fire department. Among firefighters, the term family is often and readily used for this purpose, explains Walter Pfammatter, Vice Director SFV and Editor-in-Chief of the 118 swissfire.ch. This is also where the magazine title Swissfire Family comes from. The first issue was produced in collaboration with the communications company Stämpfli: the Stämpfli Kommunikation agency developed the design concept, while Stämpfli Verlagsservice was responsible for ad management and Stämpfli Produktion implemented the printing. Addressee-oriented illustrations in the form of pictograms provide a clear overview of editorial content. The imagery shows the firefighters at their passion, be it in their private leisure activities or in firefighting operations. The high proportion of images supports the reading pleasure and ensures closeness to the stories, some of which are very personal. Experts and associations provide specialist information on the organization of the fire department. "The newly designed Swissfire Family magazine gets to the heart of the values of the fire department," emphasizes Pfammatter.