Television via Internet protocol with start-up problems
IPTV—television via the Internet Protocol—is considered the next generation of TV. In Germany, two providers—HanseNet and Deutsche Telekom—are already active in the market; in Switzerland, Swisscom might still be able to launch its service in time for the holiday season.
IPTV - television via internet protocol - is considered the new generation of TV. In Germany, two providers, HanseNet and Deutsche Telekom, are already on the market, while in Switzerland, Swisscom and Sunrise (see ) are still in the test phase. At least at Swisscom, this should be completed soon. After initial start-up problems, the launch of Bluewin TV has been announced for the second half of 2006. In addition, simsa was recently promised an initial "experience report" in November. Will it still work out for the Christmas business? In any case, clear marketing strategies and tariffs are required for the implementation of IPTV, as acceptance will depend very much on pricing.
