Femina launches portal for women

Femina, the most widely read women's magazine in French-speaking Switzerland, launched its own website at the beginning of October. The new playful and interactive site is intended to complement the editorial content of the print magazine. Femina.ch will also provide the magazine's 464,000 readers with practical and collaborative services. In addition to a comprehensive shopping guide containing all the shopping addresses for fashion and decoration in French-speaking Switzerland, users will also have access to interactive kitchen recipes and the Femina e-paper.The new website aims to distinguish itself through original content, a direct approach and professional editors. As in the magazine, the site also features the fashion, decoration, beauty, cuisine and culture sections. Users can also express their own opinions in the interactive discussion forum and blog. It is also possible to react directly to the individual articles. Femina.ch is set to quickly become the inevitable meeting place for female Internet users in French-speaking Switzerland, according to Edipresse, the publisher for French-speaking Switzerland.