Facelift for French-speaking Swiss business magazine PME Magazine
PME Magazine, a business magazine in western Switzerland owned by Axel Springer, has undergone a complete overhaul in terms of both content and design. The front page now focuses solely on a cover story, the finance section features a salmon-colored design, and the magazine is divided into four sections.
The content and design of the French-speaking Swiss business magazine PME Magazine has been completely revised. The first issue with a new look will be published on February 1, 2008, and the Invest section in particular will have a new look. The pages of this section, which has also been greatly expanded in terms of content, are now salmon-colored. According to a press release issued on Friday, this will clearly identify them as the financial section. From now on, the front pages will be reduced to the title topic and will appear clearer and more modern. The division into four sections is also new: In addition to "Invest", which offers many tips for investors thanks to the cooperation of the Axel Springer business publications Bilanz and Stocks, readers will find personalities and current information from the business world in "En vue". "Stratégie" contains reports from the companies as well as interviews with leading business representatives and "Privé" offers lifestyle topics such as travel and shopping. The monthly title has a reach of 56,000 among decision-makers and a circulation of 12,053 copies. A broad advertising campaign in print media accompanies the revision.
