Facelift for Radio Basel 1
From September 1, local radio station Basel 1 will be broadcasting a refreshed program. Under the motto "closer to you", the station wants to get closer to its listeners and offer more entertainment, information and service.
In terms of content, Radio Basel 1 will concentrate on comedy, music, cinema, DVD, parties, leisure and multimedia in the entertainment sector. In the information and service area, the focus will be on local and regional events as well as listener-related and polarizing topics. Listeners will also be involved, whether via street surveys, e-mail or SMS. Silvana Imperiali, Managing Director of Radio Basel 1: "We want topics from everyday life, including those that polarize and promote dialogue. Radio Basel 1 should be a platform for our listeners."
Musically, the existing format is to be further developed and the positioning on Swiss and regional music further strengthened. Imperiali told Werbewoche that a new station layout as well as new audio signage and claims with the message "closer to home" should give the local radio station additional listener proximity and emotionality.
Musically, the existing format is to be further developed and the positioning on Swiss and regional music further strengthened. Imperiali told Werbewoche that a new station layout as well as new audio signage and claims with the message "closer to home" should give the local radio station additional listener proximity and emotionality.
