Facebook snooping for advertising purposes as of 2015
In 2015, Facebook updated its Terms of Service and Privacy Policy. Users were also notified via email that advertisements would be displayed on their profiles based on their browsing behavior outside the network.
The changes come into force on January 1, 2015. Users give their consent by continuing to use the network's services after that date. Facebook has so far created its users' advertising profiles based on their activities on the network itself. Now, apps and websites used outside of Facebook will also be included for this purpose. In the US, this has already been the case for several months. For example, someone who searches the Internet for offers for their next vacation could have ads for travel displayed on their profile the next time they visit. If someone buys a stereo system over the Internet, ads for speakers or other accessories will most likely be displayed on their Facebook page. Anyone who does not want this to happen should be able to turn it off. To address privacy concerns, Facebook also published an interactive guide on "Privacy Basics." It is designed to help users control their information on Facebook. (SDA)
