Facebook: Cooperation with Nielsen

Facebook wants to convince the advertising industry of the potential of advertising on its own platform. In order to achieve this goal, the social network has now teamed up with the market research company Nielsen, which will independently examine the effectiveness of advertisements on the community page in future. In this way, the main aim is to achieve greater credibility with regard to its own advertising effectiveness. "The new external evaluation will make it clear to companies that advertising on Facebook works," explains Sheryl Sandberg, Chief Operating Officer of the community platform, according to a report in the Wall Street Journal.