Exxtra: The Audi photo book on the Grand Tour of Switzerland
To coincide with the Grand Tour of Switzerland, Exxtra has created a photo book for Audi that now gives all dealers the opportunity to present it as a gift to their new-car buyers. The book is not available for purchase and is therefore exclusively given to valued Audi customers.
The over 1600-kilometer route of the Grand Tour of Switzerland was launched by Switzerland Tourism, the Grand Tour of Switzerland association and Audi as Official Partner in April last year. Audi is involved as a partner because the tour leads over five Alpine passes and is thus a perfect fit for the Quattro all-wheel drive.
In the carefully designed 72-page work, six young Swiss photographers each document a section of the Grand Tour of Switzerland. Each photographer was provided with a different Audi model for this purpose. The resulting atmospheric images create a bond between the viewer and our multifaceted country and encourage them to soon drive the route in their own Audi. The Audi Grand Tour of Switzerland book has just been published in an edition of 22'000 copies.
Responsible at Audi: Livio Piatti (Head of Marketing Audi), Olivier Pasche (Head of Marketing Communication Audi). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (CCO), Dominik Siegrist and Andrei Vid (AD), Marion Lim (text), Susan Baumgartner (consulting), Elias Zurbuchen (DTP), Printlink AG Zurich (printing and binding), Karin Giger (art buying), Esther Mathis, Thomas Stöckli, Nico Schärer, Ueli Alder, Beat Schweizer, Scott Typaldos (photographers). Responsible at Switzerland Tourism: Maria Sägesser (Managing Director of the Grand Tour of Switzerland Association).
