Excom Media now operates Healthcare and Beauty Channel
Healthcare and Beauty Channel, which operates news and advertising TV screens in 330 pharmacies and drugstores across Switzerland, is planning its next step in growth. To that end, the owners of Healthcare and Beauty Channel are integrating the in-store TV system into their new company, Excom Media.
Healthcare and Beauty Channel, the operator of in-store TV in 330 pharmacies and drugstores, is growing steadily. In order to be able to successfully manage this growth in the future, the Healthcare Consulting Group HCG, as the owner, has transferred the operation and further development of Healthcare and Beauty Channel to the newly founded Excom Media. Matthias Luchsinger has been recruited to manage the company on a mandate basis. Among other things, he was involved in the marketing company Cinecom. The four employees of Healthcare and Beauty Channel in Zug will be taken over by Excom Media. The rights and obligations towards customers will also be transferred to Excom Media. Beni Götti, founder of Excom, will act as Chairman of the Board of Directors. Hansueli Rihs, Sonova/Phonak, and Urs Eggimann, HCG, are also shareholders in Excom Media.
The in-store TV system has a competitive advantage over other advertising platforms: it appeals to customers where it is most effective - in-store. Commercials for health and beauty products are shown on the screens in the 330 pharmacies and drugstores in German, French and Italian-speaking Switzerland. Healthcare and Beauty Channel also publishes up-to-date health information, for example about pollen counts or the flu epidemic. Healthcare and Beauty Channel reaches up to 1.9 million. customer contacts per month.
The in-store TV system has a competitive advantage over other advertising platforms: it appeals to customers where it is most effective - in-store. Commercials for health and beauty products are shown on the screens in the 330 pharmacies and drugstores in German, French and Italian-speaking Switzerland. Healthcare and Beauty Channel also publishes up-to-date health information, for example about pollen counts or the flu epidemic. Healthcare and Beauty Channel reaches up to 1.9 million. customer contacts per month.
