Ex-SF boss Schellenberg advises Basel local broadcaster
Four years after his resignation as program director of Swiss Television, Peter Schellenberg is returning to "his" medium. Schellenberg will now work as a consultant for the Basel local channel Tele Basel.
Four years after his resignation as program director of Swiss Television, Peter Schellenberg is returning to "his" medium. Schellenberg will now work as a consultant for the Basel local channel Tele Basel.
As Tele Basel editor-in-chief Willy Surbeck explained to 20 Minuten on Wednesday, Schellenberg will work for the broadcaster in the area of quality assurance. Until now, Tele Basel has used rather unconventional channels here. "We have a hairdresser, a cab driver and a dentist who keep their ears open for us," said Surbeck.
Now Schellenberg and various other media experts are to bring professional TV structures to Basel. He admitted to 20 Minuten that he used to see local television as little more than local radio with pictures. But there has been a development and this needs to be taken into account.
After his time at Swiss television, he had retired and was still in charge of a jazz program at the local Schaffhausen radio station Munot. Now he is looking forward to his new role. However, he has no intention of making a comeback on a grand scale.
As Tele Basel editor-in-chief Willy Surbeck explained to 20 Minuten on Wednesday, Schellenberg will work for the broadcaster in the area of quality assurance. Until now, Tele Basel has used rather unconventional channels here. "We have a hairdresser, a cab driver and a dentist who keep their ears open for us," said Surbeck.
Now Schellenberg and various other media experts are to bring professional TV structures to Basel. He admitted to 20 Minuten that he used to see local television as little more than local radio with pictures. But there has been a development and this needs to be taken into account.
After his time at Swiss television, he had retired and was still in charge of a jazz program at the local Schaffhausen radio station Munot. Now he is looking forward to his new role. However, he has no intention of making a comeback on a grand scale.
