Ex Libris wants to get into video streaming
The Migros subsidiary Ex Libris is set to establish itself in the rapidly growing video streaming market—and compete with giants like Apple, Netflix, and Swisscom.
Ex-Libris boss Daniel Röthlin confirms this in Thursday's Handelszeitung: "We have to have new product ranges, because the others are dying off." The IT department at the head office in Dietikon near Zurich is currently working on a film platform together with an external partner who is responsible for the technical implementation. The service will run on all devices, including smart TVs, via a special app and enable content to be purchased or rented. The idea is to offer films that are not yet available on DVD but are already available digitally.
The streaming plans are part of a major reorganization at the Migros subsidiary, with which Röthlin is fighting against continuously falling sales. The discounter's sales revenue fell from 193 million francs in the record year of 2008 to 126 million last year.
