Eurovision TV Summit: Deltenre pleads for public service TV with a profile
Ingrid Deltenre opened the Eurovision TV Summit in Lucerne on Wednesday with an impassioned plea for public television. Investments in quality, innovation and a dialog with the audience are necessary to gain trust.
For the Director General of the European Broadcasting Union EBU, public service media will continue to be needed in the future. It plays an important role in ensuring social cohesion, said Deltenre at the start of the meeting of public broadcasters. The greater TV choice for viewers and the increasing pressure on the financing and independence of television stations are a challenge. The question for public television is therefore how to gain the trust of the audience.
For Deltenre, this requires a distinctive, unmistakable program. In concrete terms, this means investing in quality, innovation and establishing a dialog with the audience. The individual broadcasting stations can rely on the EBU to support them, Deltenre continued. She was confident that, by working together, it would be possible to make "the good popular and the popular good" and thus put the trust of the TV audience on a solid footing for the future.
For Deltenre, this requires a distinctive, unmistakable program. In concrete terms, this means investing in quality, innovation and establishing a dialog with the audience. The individual broadcasting stations can rely on the EBU to support them, Deltenre continued. She was confident that, by working together, it would be possible to make "the good popular and the popular good" and thus put the trust of the TV audience on a solid footing for the future.
