Espace.Card turns readers into bonus recipients
With the Espace.Card, the Espace Media Group is launching a customer loyalty program that helps subscribers earn bonus points at local businesses and retailers. This allows frequent shoppers to help pay for their subscription.
Espace Media Group launches the Espace.Card, a customer loyalty system that helps subscribers to earn bonus points with local businesses and retailers. The card will be sent to around 140,000 annual subscribers to the Berner Zeitung, Thuner Tagblatt, Berner Oberländer, Solothurner Tagblatt and Bund newspapers on November 30. Cardholders will receive a bonus of between 2 and 20 percent off the retail price at over 300 businesses in trade and commerce. Although they pay the normal price, the bonus value collected is credited once a year to the subscription bill or transferred to an account. The more bonus points subscribers collect, the cheaper their newspaper subscription will be in the end, according to a press release. It is quite possible that subscribers will be able to refinance the cost of their daily newspaper. With this offer, the partner companies will benefit from free entries in the business directories. They also receive additional advertising opportunities. Experience from German newspaper publishers has shown that such a card brings new customers into the businesses of the bonus partners, writes the publisher of the Berner Zeitung. The offer is being implemented together with the German provider Concept Card.
