First user figures known for Friday Online
In September, 20 Minuten Friday launched a blog—and is pleased with the user numbers released on Monday.
The Blog of the people and lifestyle magazine 20 Minuten Friday successfully complements the online world of 20 Minuten with its focus on lifestyle and social issues, as detailed in a press release. Two months after its launch, Net-Metrix audit figures for Friday Online are being reported for the first time: In the month of October, the blog already recorded 619,000 unique clients. The number of visits amounted to 1,494,582 and a total of 4,044,648 page impressions were generated. Publishing director Annina Flückiger and co-editors Kerstin Netsch and Sabine Eva Wittwer are delighted with the success: "It's great that the Friday brand has also established itself so quickly online and that the blog has become a daily companion for our target group. We want to build on this and develop Friday Online further." Friday-magazin.ch was launched in September 2014 and implemented by the Hinderling Volkart agency (Werbewoche.ch reported).
