Less advertising again in July
In July, advertising spending in Switzerland declined once again. The total volume amounted to 208.3 million francs, down 1.8 percent from a year ago. However, the advertising balance for the first seven months of 2008 is positive, showing an increase of 6.2 percent.
In July, there was once again less advertising in Switzerland. The total volume amounted to CHF 208.3 million. This is 1.8 percent less than a year ago, as the market research company Media Focus reported on Tuesday.
In the months leading up to the European Football Championship, there had been growth of between 2.0% and 15.6%. In June, advertising expenditure fell significantly by 7.3%. However, the advertising balance over the first seven months of 2008 is positive (+6.2%).
With a year-on-year increase of 33.4% in July, the key "Beverages" market was able to buck the negative trend from the euro month of June (-
53.3 percent) again. Two thirds of the increase (2.4 million
Fr.) were recorded by the beer product alone.
Watches and jewelry were heavily advertised in July (+48%). More advertising was also placed for tobacco products (+54%), political campaigns (+183%), consumer electronics, photography, film (+22.4%) and household items and appliances (+18.9%).
Conversely, food (-17.6 percent), charitable campaigns (-23 percent), energy (-34 percent) and cosmetics and personal care (-11 percent) recorded a decline in advertising.
In the months leading up to the European Football Championship, there had been growth of between 2.0% and 15.6%. In June, advertising expenditure fell significantly by 7.3%. However, the advertising balance over the first seven months of 2008 is positive (+6.2%).
With a year-on-year increase of 33.4% in July, the key "Beverages" market was able to buck the negative trend from the euro month of June (-
53.3 percent) again. Two thirds of the increase (2.4 million
Fr.) were recorded by the beer product alone.
Watches and jewelry were heavily advertised in July (+48%). More advertising was also placed for tobacco products (+54%), political campaigns (+183%), consumer electronics, photography, film (+22.4%) and household items and appliances (+18.9%).
Conversely, food (-17.6 percent), charitable campaigns (-23 percent), energy (-34 percent) and cosmetics and personal care (-11 percent) recorded a decline in advertising.
