Investigations into surreptitious advertising in five cases

The Federal Office of Communications (OFCOM) has initiated supervisory proceedings against Swiss Television SF, Sat 1 Schweiz, Star TV, Presse TV and the production company Alphavision for surreptitious advertising. As reported by the SonntagsZeitung, there is suspicion of a breach of the ban on surreptitious advertising, inadequate declaration of sponsorship and other breaches of the law. By law, brands and products placed in advertising must be declared. If company names are not mentioned in the credits, it is surreptitious advertising. The five television stations concerned have until the end of April to submit their comments to the supervisory authority. As part of the large-scale campaign, OFCOM randomly checked several shows for hidden advertising content. Viva and U1 TV were also targeted, but no irregularities were found in either case.
 
The SonntagsZeitung also reports that proceedings for surreptitious advertising in the program "Traumjob" are still pending. SRG has lodged an appeal against the ruling and the decision of the legal department of Media Minister Moritz Leuenberger is expected soon.