Successful year for Swiss television

Swiss television can look back on a successful year. SF recorded a 0.7 percent increase in market share for 2008 and achieved an average market share of 34.2 percent for the whole day. The reason for the increase from the previous year is major sporting events.
Last year, the opening match of the Uefa Euro 2008 and the Switzerland-Turkey game aroused a great deal of public interest. The Euro opening match was the second most successful football match broadcast on Swiss television, SF reports. The annual balance of the SF Internet offering was also positive.