Successful 2013 for 3 Plus Group
2013 was the most successful year to date for the 3 Plus Group. Among other things, 3+ scored a huge hit with audiences thanks to the second season of «The Bachelor» and «Farmer Wants a Wife.» The season finale of “The Bachelor” achieved a market share of over 20 percent among 15- to 34-year-olds.
With an average market share of five percent in primetime, the 3+ and 4+ channel group achieved its best year to date among 15 to 39-year-olds, as the private channel group announced in a press release on Thursday. 3+ was also able to improve its position among 15 to 49-year-olds by one position compared to its commercial competitors, while 4+ has even improved by three positions since its launch.
Launched in August 2006, the new Swiss private TV channel 3+ has repeatedly been the market leader among 15 to 34-year-olds with its own shows "Bauer, ledig, sucht..." and "Bumann der Restaurantteser". Since the start of broadcasting, the young Swiss television station has supported Swiss film with over six million. 3+ employs around 40 people and is marketed by Goldbach Media. In the 2009 financial year, 3+ was in the black for the first time. 4+ went on air on October 9, 2012 and shows various free TV premieres.
