Successful start for The Brander
Thanks to mentions in numerous blogs from South Korea to Texas, The Brander got off to a strong start following its launch on March 10. The online magazine, published by the Zurich-based brand consulting agency Branders, profiles brands and their creators.
This Thursday's weekly update of the interactive portal includes a new report on the Magnum photographer René Burri, whose name became a brand in the course of his career. With a picture of Che Guevara in 1963, René Burri also created a brand that has since been adapted for all kinds of revolts and revolutions. NZZ journalist Urs Steiner has written an article about the Magnum photographer for The Brander, which sheds light on the brand and the man "René Burri" from various perspectives.
In addition, another report will be published on Thebrander.com on Saturday: Editorial Manager Olivia El Sayed reports on a visit to the Franches-Montagnes in the Jura, where she spoke to brand-resistant brewer Jérôme Rebetez about his brasserie and the beers brewed there. Gian Marco Castelberg is responsible for the photographs for both stories.
The Brander: The new online magazine portrays brands and their creators
