Successful Maz study program: "Professional media work"

At the end of February, 17 media spokespersons successfully completed the "Professional Media Work" course at the Maz. The focus was on technical and strategic media and communication knowledge. This included media-effective copywriting, setting up and networking an efficient media office, competent appearance in front of the microphone and camera, communication in crises and issue management.
The "Professional Media Relations" course is offered by the Swiss School of Journalism Maz in cooperation with the Zurich School of Economics HWZ and the Swiss Public Relations Institute SPRI.