Erdmannpeisker: New appearance for Rivella Green

Only natural sugar and natural flavors were used for the new recipe. In addition to the new light flavor with a hint of lemon, the packaging and appearance for Rivella Grün were also revised. For the label on the striking green PET bottle, Erdmannpeisker and Rivella staged the naturalness of the new flavor with a light and fresh design. A key visual was developed from the label design with the iconic green tea leaf, which can be found cross-medially in all communication media and brings the positioning "naturally light" to the point.

Communications for the new Rivella Green will launch in early February on TV and in print, and as a promotion along with online and social media channels.

Responsible at Rivella: Andrys Aardema (Head of Marketing Switzerland), Silvan Brauen (Group Brand Manager Rivella), Carla Mathieu (Brand Manager Rivella). Responsible at Erdmannpeisker: Gabriel Peisker and Sybille Erdmann (overall responsibility), Patrick Fawer (art direction), Selina Helbling (consulting); Markenfilm Schweiz (film production), Nemuk (microsite), OMD See (media planning).