Enigma opens second location in Bern
The Geneva-based marketing agency Enigma is opening a second office in Bern. With this move, it is expanding its services to German-speaking Switzerland and providing a network of partners as well as a team of strategists, campaign managers, and designers.
The teams in Geneva and Bern work closely together, which should give Enigma the advantage of maximum flexibility across the language border. Olivier Perez Kennedy, CEO of Enigma, has teamed up with Martin Künzi, former Head of Marketing at The Salvation Army. Martin Künzi took The Salvation Army to the Eurovision Song Contest and won several marketing and communication awards during his career.
"Expanding in Switzerland gradually became indispensable for Enigma to shorten the physical distance with customers we work with. This is because, over time, our customer base has expanded beyond the borders of the French-speaking part of Switzerland. We see customer proximity as a key principle for success! Meeting Martin Künzi was a milestone. I found in him the perfect partner for this challenge. We chose Berne as our bridgehead into German-speaking Switzerland because it is the best way to cover a large area and to be close to our business partners," reports Olivier Perez Kennedy, CEO of Enigma.
Martin Künzi, Managing Director of the Bern site, explains further: "I got to know Olivier and with him the Enigma agency as CMO. Right from the start, I was enthusiastic about his innovative way of approaching communication projects. I am convinced that the integration of clients in the creation process will be the future of collaboration between agencies and companies. I'm honored to be part of the team and look forward to tackling the challenge of developing the agency beyond the Röstigraben!"
