Committed young media talent honored

Last Thursday, the "Media Talents Award", initiated by Tamedia and also held at Werdstrasse, took place for the first time. Within one day, seven teams from Swiss media agencies put their skills to the test. Briefing in the morning, planning during the day, judging in the early evening and the awards ceremony at night - that was the exhausting program. In groups of two and three, the participants worked on their model case: the market launch of a fictitious new car brand for hybrid-engine passenger vehicles. With smoking heads, the solutions were submitted at half past four, half an hour later the presentations had to be put on the screen and the judges had to be convinced. The eleven-member jury assessed the market analysis, strategy, planning and marketability, creativity, presentation and overall impression. "Almost all the groups did a very good job," was the unanimous verdict of the jury. The award went to the team from Initiative Media Western. Mediaedge:cia took second place, while third place went to OMD (Switzerland). The teams were able to celebrate their success that evening at the closing party in Zurich's Kaufleuten.
BSW Swiss Leading Agencies and Media Trend Journal are the sponsors and co-initiators of the event alongside Tamedia. The organizers want to specifically promote young talent in the media business and give them a platform.