Energy Zurich successful with 15- to 34-year-olds
According to the half-year figures for 2007 from Publica Data, Energy Zurich is the number one radio station in the greater Zurich area and in German-speaking Switzerland among listeners aged between 15 and 24 and among the target group aged between 15 and 34.
Energy Zurich has increased its listenership in the target group of 15 to 34-year-olds in German-speaking Switzerland by a quarter since it started broadcasting almost four years ago, the station has announced. According to the half-year figures for 2007 from Publica Data, the radio station is number one among listeners aged between 15 and 24 and among the target group aged between 15 and 34 in the greater Zurich area as well as in German-speaking Switzerland, according to a statement from the radio station. Energy Zurich has also made gains in the target group of 15 to 49-year-olds in German-speaking Switzerland and is now the number two private radio station in Switzerland, the statement continues. The program "Energy Mein Morgen" with Reto Peritz and Roman Kilchsperger gained 4 percent more listeners among 15 to 49-year-olds in the first half of the year.
Energy Zurich's web radio stations also gained listeners. Since the launch of four additional radio channels last December, the number of web radio listeners has increased by a double-digit percentage every month. According to Net-Metrix internet research, the station is the most visited website among Swiss private radio stations with 113,068 visitors in June.
Energy Zurich's web radio stations also gained listeners. Since the launch of four additional radio channels last December, the number of web radio listeners has increased by a double-digit percentage every month. According to Net-Metrix internet research, the station is the most visited website among Swiss private radio stations with 113,068 visitors in June.
