Energy campaign attracts attention in Germany
Unfair Competition – Anti-Semitism: Roger Schawinski Sues Ringier. That was the headline in Tuesday’s edition of the FAZ. An advertising email campaign launched by Radio Energy has crossed the Swiss border into the media landscape and is now attracting attention in Germany as well.
Unfair competition - anti-Semitism: Roger Schawinski sues Ringier. These were the headlines of the FAZ newspaper on Tuesday. An advertising mailing launched by Radio Energy has reached the Swiss border of the media landscape and is now also attracting attention in Germany. The cartoon and campaign should cause a scandal in Switzerland, as the Borer affair once did, the FAZ is convinced. The Ringier broadcaster exaggerated its advertising brochure "Why pay more" with the illustration of a super-rich, money-grubbing Schawinski. The Swiss public is not very sensitive when it comes to anti-Semitism. The complaint will not be about anti-Semitism, but about unfair competition, Schawinski told the FAZ. Two representatives of the company's top management told the FAZ that they would not apologize to Schawinski and were calm about the lawsuit.
The Frankfurter Allgemeine Zeitung sees the mailing as an own goal. The pending appeal decision, with which an FM frequency is still to be fought for, has no political chance from now on.
The Frankfurter Allgemeine Zeitung sees the mailing as an own goal. The pending appeal decision, with which an FM frequency is still to be fought for, has no political chance from now on.
