Energy is the leading radio brand in German-speaking Switzerland among 15- to 49-year-olds

Energy Zurich attracts 320,000 listeners in the advertising-relevant target group every week, making it the private radio station with the widest reach in German-speaking Switzerland. Energy Bern and Energy Basel also lead their markets in the advertising-relevant target group. Together, the Energy Group reaches an average gross reach of 985,000 people per week in the advertising-relevant target group. This makes Energy the leading radio brand in German-speaking Switzerland among 15- to 49-year-olds.

Energy Zurich with a 22 percent lead

Energy Zürich leads the advertising-relevant target group with 320,000 listeners and is 22% ahead of its nearest competitor in the Zurich area. In terms of total reach, Energy Zurich reaches 521,000 listeners per week, making it the private radio station with the widest reach in German-speaking Switzerland.

Energy Bern with a clear lead

Energy Bern reaches 229,000 listeners in the advertising-relevant target group and is the clear market leader in Bern with a 106% lead over its nearest competitor. In terms of total reach, Energy Bern reaches 373,000 listeners per week.

Energy Basel and Vintage Radio successful

Energy Basel has 118,000 listeners in the advertising-relevant target group, making it the strongest private radio station in Basel with a 22% lead over its nearest competitor. The average age is 45, which is ten years younger than that of its nearest competitor in the region. In terms of total reach, Energy Basel reaches 198,000 listeners.

Vintage Radio reaches 205,000 listeners in the advertising-relevant target group and has a 28% lead over its direct genre competitor. In terms of total reach, Vintage Radio reaches 481,000 listeners per week.

Weekly reach decisive for advertising market

The Mediapulse data is based on the average cumulative weekly reach - the most relevant key figure for the advertising market, as campaigns usually run for at least a week. Measured by this weekly reach, Energy stands for reach, relevance and a young audience - the ideal platform for brands and campaigns.

Energy Zurich, Energy Bern and Vintage Radio are among the top ten private radio stations in terms of daily reach, while Energy Basel is in 20th place. However, weekly reach remains decisive for the advertising market, as it reflects the actual campaign period.

Energy is a leading Swiss entertainment company with activities in the areas of radio, events and digital.