Emmi and Infront sign sponsorship agreement
Emmi is entering the world of alpine skiing as an international sponsor. The dairy processing company has signed a multi-year sponsorship agreement with the sports marketing agency Infront Sports & Media to serve as a partner for FIS Alpine Ski World Cup events.
Emmi will make its first appearance under the Emmi umbrella brand at the FIS World Cup races in Lake Louise (Canada) at the beginning of December and will then be present at the most important venues throughout the World Cup season.
By signing the contract, the company has secured the right to be present at attractive locations along the slopes and at the venue of major FIS World Cup events in Switzerland, Germany, Austria, Italy and North America, according to a press release issued on Friday. The commitment is based on a marketing and sponsorship concept for the World Cup realized by Infront for the first time this winter, which ensures high visibility for the seven international partners per race within various sectors along the race course.
By signing the contract, the company has secured the right to be present at attractive locations along the slopes and at the venue of major FIS World Cup events in Switzerland, Germany, Austria, Italy and North America, according to a press release issued on Friday. The commitment is based on a marketing and sponsorship concept for the World Cup realized by Infront for the first time this winter, which ensures high visibility for the seven international partners per race within various sectors along the race course.
