eMedia still on the rise
Gemi The Goldbach Index—which tracks and indexes the growth in advertising volume across various electronic media relative to the overall market, as compiled by Media Focus—showed another increase in May, rising by 7 index points to 438.
Gemi The Goldbach Index (Gemi), the indexed development of the advertising pressure of various electronic media compared to the overall market, which is compiled by Media Focus, again shows an increase of 7 index points to 438 in May. TV grew by 6 index points to 465, radio by 5 index points to 255 and teletext even increased by 6 index points to 133. Internet grows by 15 index points to 285, although Media Focus points out that the result is only comparable with the previous figures to a limited extent due to changes in the recording methodology. In comparison to the increase in the GEMI index for electronic media, the total of all media recorded an increase of 3 index points to 202.The Gemi provides information on the indexed development of the various electronic media in comparison to the overall market since the introduction of the first advertising window in 1993 (Adscreen December 2004 by AIS, currently missing).
