A newspaper for every taste
German entrepreneur Gregor Dorsch is planning Personal News, the à la carte newspaper. Content partners are already in place.
The German entrepreneur Gregor Dorsch
is planning an à la carte newspaper. His Personal News project combines
Articles from several publications in one newspaper, such as Die Welt
reported. Customers are informed on the provider's website in the evening
click on which sections of various newspapers they read in the morning
want. The realization is made possible by digital printing machines that
In contrast to conventional offset printers, it is easier to print customized
can produce specimens. According to Dorsch, he has already
Commitments from the WAZ media group (Westdeutsche Allgemeine), from the
Frankfurter Neue Presse, Focus and Washington Times. The publishing group
According to Welt, Holtzbrinck is signaling cautious interest. The Axel
Springer Verlag wants to support the planned test phase. Others
Media such as the NZZ, Los Angeles Times, Washington Post and San
Francisco Chronicle, wait and see.
Dorsch is planning a print run of 550 copies for the pilot phase, after which
he expects to sell 25,000 units in a year and a half. The entrepreneur thinks that
his project despite the low circulation for the media involved
is interesting. The ads would reach a more precisely defined target group
and therefore more valuable. The test run is scheduled to last six months.
and start in the Augsburg and Munich area. During this time
the company Digitaldruck Bayerlein in Augsburg wants to publish the Personal News on the
print at cost price. The newspapers are delivered by the
press wholesalers. Personal News will cost around 2.50 to 2.80 euros
per issue, of which 80 cents is the basic price, the rest is for the
Selection.
The success of such a project would depend on whether enough customers
can be found, said Christian Eggert from the Federal Association of
German newspaper publishers told Die Welt. Eugen is skeptical
Georg Schwarz, former deputy editor-in-chief of Focus. He
Personal News was originally conceived with, but keeps the number of
interested parties as far too small. The project could only succeed if
all major newspapers are on offer.
is planning an à la carte newspaper. His Personal News project combines
Articles from several publications in one newspaper, such as Die Welt
reported. Customers are informed on the provider's website in the evening
click on which sections of various newspapers they read in the morning
want. The realization is made possible by digital printing machines that
In contrast to conventional offset printers, it is easier to print customized
can produce specimens. According to Dorsch, he has already
Commitments from the WAZ media group (Westdeutsche Allgemeine), from the
Frankfurter Neue Presse, Focus and Washington Times. The publishing group
According to Welt, Holtzbrinck is signaling cautious interest. The Axel
Springer Verlag wants to support the planned test phase. Others
Media such as the NZZ, Los Angeles Times, Washington Post and San
Francisco Chronicle, wait and see.
Dorsch is planning a print run of 550 copies for the pilot phase, after which
he expects to sell 25,000 units in a year and a half. The entrepreneur thinks that
his project despite the low circulation for the media involved
is interesting. The ads would reach a more precisely defined target group
and therefore more valuable. The test run is scheduled to last six months.
and start in the Augsburg and Munich area. During this time
the company Digitaldruck Bayerlein in Augsburg wants to publish the Personal News on the
print at cost price. The newspapers are delivered by the
press wholesalers. Personal News will cost around 2.50 to 2.80 euros
per issue, of which 80 cents is the basic price, the rest is for the
Selection.
The success of such a project would depend on whether enough customers
can be found, said Christian Eggert from the Federal Association of
German newspaper publishers told Die Welt. Eugen is skeptical
Georg Schwarz, former deputy editor-in-chief of Focus. He
Personal News was originally conceived with, but keeps the number of
interested parties as far too small. The project could only succeed if
all major newspapers are on offer.
