A stack full of creative card player tricks
Creativity Good ideas don't just fall from the sky. But for some people, they seem to fall right into their laps. In «Creative Sessions,» Mario Pricken demonstrates in a playful way how creativity works.
heaven. But to one or the other they obviously fall into the
Schoss. With "Creative Sessions", Mario Pricken demonstrates in a playful
The way creativity works, no, of course, how could I ...
You don't need "Creative Sessions"! You are creative from birth,
solve any communication problem with ease, even though you are a self-confessed
are right-handed and know how the nose runs. Save yourself the
65 francs for 100 cardboard cards and the three minutes you would need,
to read this text.
Excuse me, are you reading on? Then you are either on a coffee break
or you sometimes don't (or no longer) get up to speed as quickly as you used to.
brilliant idea. Or like your CD. Or your junior AD. And how do the
even come up with such good ideas? Either they are simply better than you,
This is said to happen, or they work with "Creative Sessions". Who
knows, perhaps it is worthwhile for you to take a look at this
creativity tool.
"Creative Sessions" is not an instruction manual on how to be (more) creative.
but a tool. That means work. But it is work,
that is fun because you learn in a playful way what is behind the myth.
creativity. Mario Pricken shows advertising for what it is:
Creatively designed communication that often follows patterns
follows. In his daily work, in seminars and workshops
Pricken came across the same thinking strategies again and again, thanks to which
Communication amazes, convinces and sells: combine, turn,
exaggerate, dissect, replace, reinterpret, work with metaphors,
Change perspective, provoke.
Learn how to do this with 100 colorful cardboard cards. Alone or in
Team. At the beginning you define a clear goal, then you determine
someone to write down every idea or, if necessary, sketch it out. Now
Choose a card, randomly of course, and ask the question
on the card to the team. Now you generate idea blanks, no
ready-made concepts. The more, the better, because the probability of
to find the brilliant idea. This is reminiscent of brainstorming, but is
but more structured, because the goal is clearly defined and the cards are
Ask questions to help achieve this goal.
On the back of the map you will find information, explanations and
Questions that should encourage us to think laterally and further than before,
and a possible solution. If you are unable to use a card
you select another one, again according to the
Random principle. Perhaps one card is enough to
communication problem, you may need more than one. On
At the end you have lots of ideas, none of them fully developed, of course. Now
is to select and implement the best one. You know how to do this
yourself, you've been in the business long enough ...
"Creative Sessions" is not only a working tool, but also a
Game. You can try to improve a campaign. Or a team
draws a card and must draw two usable cards within 60 seconds.
Develop ideas. If this fails, the other team receives these ideas.
card and now has two cards to generate two ideas himself.
The winner is the person who has written down the most ideas after 20 rounds.
Roger Hausmann
Tingling in the head - Creative Sessions by Mario Pricken and Christine
Klell. Verlag Hermann Schmidt, Mainz; 2005, 100 cards in the
Tin can,
65 francs.
