A real media event
Edipresse secures stake in event organizer Live Music Productions.
Edipresse secures stake in event organizer Live Music Productions, which is dominant in French-speaking Switzerland.
Publishing house Edipresse has acquired a 30 percent stake in the culture and
leisure event organizer Live Music Productions (LMP). Edipresse
is thus focusing on growing needs in a market that is increasingly
products from the leisure and entertainment sector, as the
Group recently announced to the media. In concrete terms, the
Edipresse strategists on book, CD or DVD productions, on the
Co-organizing concerts and other events. A first
The company has already taken this step with the launch of the interactive CD
Multi-Matin last year, which has already been used twice in a
edition of 100,000 copies of Le Matin was enclosed. "Multi-Matin
is a good example of our intentions," says Patrice
Matthey, Head of Marketing at Le Matin and refers to the
strong presence of Cirque du Soleil on the Multi-Matin CD. The
famous Cirque, as well as Holiday on Ice, Pink Floyd and others,
organized by LMP in French-speaking Switzerland.
Publishing house Edipresse has acquired a 30 percent stake in the culture and
leisure event organizer Live Music Productions (LMP). Edipresse
is thus focusing on growing needs in a market that is increasingly
products from the leisure and entertainment sector, as the
Group recently announced to the media. In concrete terms, the
Edipresse strategists on book, CD or DVD productions, on the
Co-organizing concerts and other events. A first
The company has already taken this step with the launch of the interactive CD
Multi-Matin last year, which has already been used twice in a
edition of 100,000 copies of Le Matin was enclosed. "Multi-Matin
is a good example of our intentions," says Patrice
Matthey, Head of Marketing at Le Matin and refers to the
strong presence of Cirque du Soleil on the Multi-Matin CD. The
famous Cirque, as well as Holiday on Ice, Pink Floyd and others,
organized by LMP in French-speaking Switzerland.
Edipresse's entry into the market is a logical consequence of the
of the commuter paper 20 minutes by competitor Tamedia is not to be
underestimate. In the upcoming battle of the free 20 minutes and
Le Matin Bleu for market share, the publisher now has good arguments if
it's all about winning the favor of a young reading public. Matthey evaluates the
participation, however, not as a reaction to competitor Tamedia. "But
It is good preparation for the events to come," says
he.
René Worni
