CBS opens up new advertising platform
The latest form of advertising comes from America. Nothing is off-limits to advertisers, and now not even an egg is safe from them.
Nothing is sacred to them, the advertisers, and you are not safe from them in any situation. We've already worked our butts off with advertising, craning our necks to decipher advertising messages flown into the sky. In future, advertising will have to be peeled off breakfast eggs. At least in the United States. From September, the television station CBS will be distributing 35 million eggs with lasered slogans. For example, there will be an egg with the slogan "Crack the Case on CBS" for the crime hit "CSI", which is also well known here, and one with the slogan "Hard-boiled Drama" for "Shark". George Schweitzer, president of the CBS marketing group, hopes that the campaign will create cheerful breakfast moments throughout the country and adds: "You can't escape this message". This is probably why CBS has secured the exclusive rights for this new form of advertising.
