Former television director Guido Frei dead

Former program director and later television director Guido Frei died Tuesday at the age of 89. SF described Frei as a pioneer of Swiss television.

Guido Frei began his career in 1946 at Radio Zurich. A graduate in German studies and history, he worked for Swiss television between 1958 and 1989. At first, he was a program director at the television station. In 1965, he was appointed television director. Between 1974 and 1979, Frei was also program director at DRS, after radio and television had each been merged into a regional directorate a year earlier.
Until his retirement in 1986, Guido Frei was deputy to the regional director and responsible for coordinating the two media in joint program areas. He dealt with general programming and media issues and developments. After that, he still performed tasks at the Swiss editorial office of the joint program 3Sat. Frei was also active as an author. Among other things, he wrote the screenplay for a film about Homer's "Iliad" as part of the "Schauplätze der Weltliteratur" series co-produced by ZDF, ORF and SRG.

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