Former Google manager joins Adlink  

The online marketer Adlink is placing a stronger emphasis on search engine marketing and is bringing Kate Burns on board for this purpose. Burns is the former managing director of Google UK, Benelux and Ireland and was the first Google employee outside the USA. She brings with her the best know-how and experience in search engine marketing, according to a press release. Burns will work for Adlink in the UK and internationally and is expected to drive forward the company's market position in the field of search engine marketing. According to the press release, Adlink has already been a leader in this field in Switzerland and Austria for some time. This is partly thanks to the cooperation with Goldbach Media's sister company Suchtreffer in Germany. Adlink will also be discussing search engine marketing on Online Advertising Day 2006, which takes place on October 4. A member of the management of Suchtreffer will explain why search engine marketing is important for professional website management and for optimizing online campaigns.