Effingerhof takes over news for the Limmat Valley

Zender Verlag is transferring the weekly newspaper *Nachrichten fürs Limmattal* to Effingerhof Verlag effective immediately. The publication will be integrated into the *Rundschau Süd*.

Two years ago, Zehnder Verlag launched additional local splits from the existing Aargau titles. The Aarauer Nachrichten, Zofinger Nachrichten, Lenzburger Nachrichten, Wynentaler Nachrichten and Freiämter Welle saw an increase in readership and sales. The Nachrichten fürs Limmattal, on the other hand, did not achieve a corresponding increase in readership.
Zehnder Verlag's Aarau office employs 20 people with a workload equivalent to 16.4 full-time positions. All employees will continue to be employed, according to a statement on Monday. Due to the fact that the not very readable Nachrichten fürs Limmattal is leaving the Swissregio Kombi, Zehnder Verlag's price per thousand contacts (CPM) will drop from 55.55 to 54.45 francs.
Effingerhof publishes the three weekly titles General-Anzeiger, Rundschau Nord, Rundschau Süd and is the publisher of the magazine 1A!Aargau. Another core competence is offset and digital printing. Zehnder Verlag publishes a total of 18 weekly newspapers, five of which have two to three split editions.

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