Edipresse goes luxurious with Edipresse Luxes
The Western Swiss media group Edipresse is focusing on luxury and watches. To that end, it is launching a new, internationally oriented multimedia unit called Edipresse Luxes. The publishing house aims to strengthen its position in Russia and Asia as well. Marco Cattaneo is the director of Edipresse Luxes.
The French-speaking Swiss media group Edipresse is focusing on luxury and watches. To this end, it is founding a new, internationally oriented multimedia unit called Edipresse Luxes. Edipresse Luxes focuses on magazines, the Internet and event communication. The unit offers integrated solutions in the watch industry's most important export markets. Edipresse Luxes combines existing lifestyle publications of the Geneva-based publishing house: Tribune des Arts, a Swiss monthly magazine on art and watches, and the Paris-based quarterly fashion magazine Citizen K, which has also been launched in Spain. However, the Edipresse Group also has new interests: the watch magazine Gmt, which is distributed in Switzerland, Russia, Ukraine and the USA; the website Worldtempus, an encyclopedia of luxury watches; and the Grand Prix d'Horlogerie de Genève, with which Edipresse already worked closely and which honors the best prestige watches in the world each autumn.
A massive increase in international activities is planned for the second half of 2007: The watch magazine Revolution will be launched in China and Hong Kong, and further licenses for a number of European markets are being examined. Gmt will be expanded to include an Asian edition, and the launch of Citizen K on the Russian market is planned for the fall.
Marco Cattaneo is the director of Edipresse Luxes. Before heading up various magazines in Spain, he was editor-in-chief of the Tribune de Genève. He was also involved in the launch of the Edipresse Group's online activities. Michel Horwath becomes Head of Marketing and Sales. He was responsible for the communication of the Edipresse Group and the marketing of a number of daily newspapers. Gabriel Tortella, founder and editor of the Tribune des Arts, advises the management on matters relating to the watchmaking sector.
A massive increase in international activities is planned for the second half of 2007: The watch magazine Revolution will be launched in China and Hong Kong, and further licenses for a number of European markets are being examined. Gmt will be expanded to include an Asian edition, and the launch of Citizen K on the Russian market is planned for the fall.
Marco Cattaneo is the director of Edipresse Luxes. Before heading up various magazines in Spain, he was editor-in-chief of the Tribune de Genève. He was also involved in the launch of the Edipresse Group's online activities. Michel Horwath becomes Head of Marketing and Sales. He was responsible for the communication of the Edipresse Group and the marketing of a number of daily newspapers. Gabriel Tortella, founder and editor of the Tribune des Arts, advises the management on matters relating to the watchmaking sector.
