Edipresse: Publicitas loses exclusive marketing contract
Edipresse and Publicitas are redefining their partnership: Publicitas will remain the exclusive marketing partner for the Lausanne-based publishing house through the end of the year, after which Edipub, Edipresse’s marketing unit, will take over. Publicitas will, however, remain Edipresse’s preferred partner.
Edipresse and Publicitas have decided to restructure their partnership upon the expiration of their current contract on December 31, 2009. Starting January 1, 2010, Edipresse Switzerland will take over advertising sales for all of its publications itself. Until that date, Publicitas will remain the exclusive marketing partner for the Lausanne-based publishing house, which publishes titles such as Le Matin, Tribune de Genève, and 24 Heures. Even after that, Publicitas will remain a preferred partner and continue to serve as a non-exclusive marketing agent for Edipresse titles, according to a joint press release issued on Monday.
Edipresse already has its own marketing unit, Edipub, which markets the group’s magazines. Starting in 2010, Edipub will expand its activities to include the daily newspapers and magazines that were previously handled by Publicitas. About 100 employees will work exclusively for Edipresse and generate revenue of 180 to 200 million Swiss francs.
Publicitas will maintain a strong sales organization in the Lake Geneva region to further develop its services for its advertising clients in this key market and to actively continue marketing the advertising offerings of its partner media outlets from the region and other parts of the country.
Edipresse already has its own marketing unit, Edipub, which markets the group’s magazines. Starting in 2010, Edipub will expand its activities to include the daily newspapers and magazines that were previously handled by Publicitas. About 100 employees will work exclusively for Edipresse and generate revenue of 180 to 200 million Swiss francs.
Publicitas will maintain a strong sales organization in the Lake Geneva region to further develop its services for its advertising clients in this key market and to actively continue marketing the advertising offerings of its partner media outlets from the region and other parts of the country.
