Edipresse launches Viva! Biography

The Eastern European market is a growth market. At the beginning of October, Edipresse Romania supplements the celebrity title Viva! with a three-times-a-year publication Viva! Biografii. This presents biographies of Romanian celebrities and international stars and starlets. The biographies were selected in advance by the readers of the Viva.ro website. The magazine is published in an initial print run of 30,000 copies and is aimed at well-educated men and women aged 25 to 45 living in the city, who have a good income and want to be inspired by lifestyle. A DVD is also distributed together with the magazine. The launch will take the form of a large-scale event. The campaign includes advertisements, radio spots, online and POS measures. Edipresse Romania is a joint venture between the French-speaking Swiss publishing house Edipresse and Axel Springer and already publishes 15 magazines in Romania.