Edipresse publishes free newspaper without 20 Minuten
With *Le Matin Bleu*, the Lausanne-based publishing house aims to reach young, urban professionals in the Lake Geneva region before the end of the year.
The French-speaking part of Switzerland will receive
a free newspaper. It should be called Le Matin Bleu, young,
urban professionals in the Lake Geneva region and to expand the range of
of the paid-for Le Matin, it says in a press release.
Media release from Edipresse. The new free newspaper will be published at 100% from
Lausanne publishing house, which has thus retained its leading position in the
market in western Switzerland.
With united forces, Le
Matin Orange and Le Matin Bleu the strongest advertising platform in French-speaking Switzerland
offer. The aim is to reach around 450,000 readers. The
The editorial team will be based in Geneva and Lausanne and will have a
circulation of 100,000 copies. The distribution should
from Monday to Friday via newspaper boxes and distributors in
traffic-intensive zones and in the vicinity of public transportation
Means of transportation in the major agglomerations of the Lake Geneva region
take place. As Theo Bouchat, director of Le Matin and project manager of
Le Matin Bleu, told the SDA that around 15 journalists will be
and journalists will write for the new paper. These will be both
at Edipresse as well as from outside the company. How high the
investment, Bouchat did not want to specify.
With Le Matin Bleu, Edipresse is rejecting Tamedia, which would like to use its
free newspaper 20 Minuten across the Röstigraben and the
Lausanne as a partner. When asked whether 20 Minuten now
its own free newspaper in the
Franziska Hügli, Head of the Swiss Romandy Department, answered
Corporate Communications at Tamedia, told Werbewoche
sibylline: "We have the French-speaking part of Switzerland
market over the past few years and are taking a close look at it.
as attractive. In the fall, we will announce what conclusions we have drawn.
will draw."
If 20 Minuten dares to go it alone, it will be a rough ride.
competition with Le Matin Bleu, predicts Alfred Haas. The
Secretary General of the Presse Romande publishers' association in French-speaking Switzerland
estimated the likelihood of this scenario to Le Matin
to 80 %. A peaceful coexistence of two free newspapers in one
market is so limited, he considers it almost inconceivable.
a free newspaper. It should be called Le Matin Bleu, young,
urban professionals in the Lake Geneva region and to expand the range of
of the paid-for Le Matin, it says in a press release.
Media release from Edipresse. The new free newspaper will be published at 100% from
Lausanne publishing house, which has thus retained its leading position in the
market in western Switzerland.
With united forces, Le
Matin Orange and Le Matin Bleu the strongest advertising platform in French-speaking Switzerland
offer. The aim is to reach around 450,000 readers. The
The editorial team will be based in Geneva and Lausanne and will have a
circulation of 100,000 copies. The distribution should
from Monday to Friday via newspaper boxes and distributors in
traffic-intensive zones and in the vicinity of public transportation
Means of transportation in the major agglomerations of the Lake Geneva region
take place. As Theo Bouchat, director of Le Matin and project manager of
Le Matin Bleu, told the SDA that around 15 journalists will be
and journalists will write for the new paper. These will be both
at Edipresse as well as from outside the company. How high the
investment, Bouchat did not want to specify.
With Le Matin Bleu, Edipresse is rejecting Tamedia, which would like to use its
free newspaper 20 Minuten across the Röstigraben and the
Lausanne as a partner. When asked whether 20 Minuten now
its own free newspaper in the
Franziska Hügli, Head of the Swiss Romandy Department, answered
Corporate Communications at Tamedia, told Werbewoche
sibylline: "We have the French-speaking part of Switzerland
market over the past few years and are taking a close look at it.
as attractive. In the fall, we will announce what conclusions we have drawn.
will draw."
If 20 Minuten dares to go it alone, it will be a rough ride.
competition with Le Matin Bleu, predicts Alfred Haas. The
Secretary General of the Presse Romande publishers' association in French-speaking Switzerland
estimated the likelihood of this scenario to Le Matin
to 80 %. A peaceful coexistence of two free newspapers in one
market is so limited, he considers it almost inconceivable.
