Edipresse expands its Internet business
Edipresse, a publishing house based in western Switzerland, is investing in the Internet business and acquiring a 20 percent stake in Virtual Network. The two companies will establish a joint marketing company.
The investment by Edipresse will take effect in January 2007, according to a statement from the SDA news agency. No details of the purchase price were given. However, Edipresse has the option of increasing its stake to 40 percent by 2010. The joint marketing company will be called Romandie Online and will focus on the French-speaking Swiss market. This measure is expected to increase the company's share of the online advertising pie. Romandie Online will market a total of 16 websites, including Lematin.com and 24heures.com.
