Edelweiss: Alexandre Lanz new editor-in-chief
Alexandre Lanz will become the new editor-in-chief of Edelweiss magazine. He succeeds Laurence Desbordes, who, after ten years at the helm of the glossy magazine, has decided to leave Ringier to pursue new projects.
Alexandre Lanz , 41, joined Edelweiss four months ago as a journalist , head of the fashion and music sections. Before that, he was Editor-in-Chief of the women's magazine Profil and in charge of the service pages at the daily newspaper Le Matin. Lanz will take up his new post on May 1, 2014. Laurence Desbordes will still accompany the introduction of Edelweiss' new layout, which will be launched on May 21. The new design was created by Paris-based graphic design studio Funny Bones. Edelweiss is the leading monthly women's magazine in French-speaking Switzerland, according to a statement. It has a current readership of 63'000 (Mach Basic 2014-1) and celebrated its 15th anniversary in 2013.
