E-media afloat in May
Advertising market Gross advertising investment in electronic media increased in May compared to the previous year.
The Goldbach Electronic Media Index (GEMI) shows an increase of two points to 312 points for the electronic media, which is more dynamic than in April. At that time, there was only a single point increase. However, the index for all advertising media remained at 163 points, as in April. The biggest increase compared to the previous month was recorded by the radio index, which climbed from 270 to 273 points. TV and the Internet each increased by two points to 313 and 152 points respectively. Teletext was the only electronic medium to record a decline, falling by one point to 197 points.
Over all five months of the current year, electronic media recorded growth of ten index points, while the market as a whole only increased by two points.
The GEMI is calculated by advertising marketer Goldbach Media. It shows the development of advertising expenditure in the electronic media and the overall market on a monthly basis.
Radio advertising gained the most in the index and is also ahead in the overview of the first four months of 2005.
(sm)
Over all five months of the current year, electronic media recorded growth of ten index points, while the market as a whole only increased by two points.
The GEMI is calculated by advertising marketer Goldbach Media. It shows the development of advertising expenditure in the electronic media and the overall market on a monthly basis.
Radio advertising gained the most in the index and is also ahead in the overview of the first four months of 2005.
(sm)
