Three Zurich regional newspapers now under a common banner
The Zürichsee Zeitung, the Zürcher Oberländer and the Zürcher Unterländer were published with a joint cover for the first time on Tuesday. The measure was implemented as a counter-strategy to the regional split editions of the Tages-Anzeiger.
The Zürichsee Zeitung, the Zürcher Oberländer and the Zürcher Unterländer were published with a joint cover for the first time on Tuesday. The subtitle "Zürcher Landzeitung" now adorns all three papers. They are published together in one jacket with the pages Zurich, Domestic, Foreign, Economy, Culture and Last Page. There are separate editorial teams for regional, local and sport. Nothing will change in terms of marketing: as before, the three papers will be marketed in an advertising combination. Printing has also taken place at the same location since 1992. Despite the new concept, the cooperation with the Limmattaler Tagblatt in the Zurich section will continue. In addition, the new national editorial team cooperates with the NZZ titles Bund and St. Galler Tagblatt. And the Neue Bülacher Tagblatt will also be published under the joint title "Zürcher Landzeitung" from November 1 - due to the existing cooperation with the Zürcher Unterländer. A total of six jobs have been cut as a result of the concentration.
Countermeasure to regional splits of the Tages-AnzeigerThe measure was implemented in order to be able to free up more funds for local reporting and thus differentiate itself from the reporting of the regional split editions of the Tages-Anzeiger (see
). This is also intended to improve the quality of national reporting. According to SDA, the Tages-Anzeiger has poached a total of twelve editors from the three regional newspapers for its regional reporting in recent months. Thanks to the cooperation, however, the company believes it is well equipped for the increased competition. Although the three regional newspapers are independent publishing houses, the Neue Zürcher Zeitung acquired significant minority stakes of 20 to 40 percent in all three papers through a deal with Publigroupe in 2004. However, the cooperation is not related to the NZZ shareholding, it is further stated. Reorganized editorial team The new editorial team of the regional newspapers is formally organized as a public limited company with the name
"Zürich Land Medien AG" was organized. The public limited company is owned equally by the three newspapers. The approximately ten national pages are produced daily by a 10-strong editorial team in Stäfa. The managing director and head is Michael Schoenenberger, the former deputy editor-in-chief of the Zürichsee Zeitung. According to the communiqué, the three regional newspapers together will reach a circulation of 110,686 copies and 211,000 readers. The large weekly circulation reaches 342,000 readers. This makes the Zürcher Landzeitung the seventh-largest newspaper in Switzerland.
Countermeasure to regional splits of the Tages-AnzeigerThe measure was implemented in order to be able to free up more funds for local reporting and thus differentiate itself from the reporting of the regional split editions of the Tages-Anzeiger (see
). This is also intended to improve the quality of national reporting. According to SDA, the Tages-Anzeiger has poached a total of twelve editors from the three regional newspapers for its regional reporting in recent months. Thanks to the cooperation, however, the company believes it is well equipped for the increased competition. Although the three regional newspapers are independent publishing houses, the Neue Zürcher Zeitung acquired significant minority stakes of 20 to 40 percent in all three papers through a deal with Publigroupe in 2004. However, the cooperation is not related to the NZZ shareholding, it is further stated. Reorganized editorial team The new editorial team of the regional newspapers is formally organized as a public limited company with the name
"Zürich Land Medien AG" was organized. The public limited company is owned equally by the three newspapers. The approximately ten national pages are produced daily by a 10-strong editorial team in Stäfa. The managing director and head is Michael Schoenenberger, the former deputy editor-in-chief of the Zürichsee Zeitung. According to the communiqué, the three regional newspapers together will reach a circulation of 110,686 copies and 211,000 readers. The large weekly circulation reaches 342,000 readers. This makes the Zürcher Landzeitung the seventh-largest newspaper in Switzerland.
