Three weekly newspapers launch a Mittelland combination
Three weekly newspapers in the Mittelland region are joining forces for the regional advertising market: The Wiggertaler, the Landanzeiger, and the Niederämter Anzeiger will launch a joint advertising campaign called «Power One1 im Mittelland» on October 1, 2007.
Three weekly newspapers in the Mittelland are joining forces for the regional advertising market: The Wiggertaler, Landanzeiger and Niederämter Anzeiger are entering the market together as of October 1, 2007 with the advertising combination "Power One1 im Mittelland". The new advertising pool has a total circulation of 78,358 copies. All three weekly newspapers involved are official advertisements that are distributed to all households. According to the three titles, an advertisement in the new combined publication is estimated to reach well over 100,000 readers in around 60 municipalities.
The "Power One1 in the Mittelland" combination covers the Wiggertal with Zofingen, the entire area between Aarau and Olten, the Aarau area and the side valleys of Suhren-, Wynen-, Rueder- and Uerkental. The publishers manage the advertising themselves. Advertisements can be placed with one of the three houses and at any Publicitas branch.
The "Power One1 in the Mittelland" combination covers the Wiggertal with Zofingen, the entire area between Aarau and Olten, the Aarau area and the side valleys of Suhren-, Wynen-, Rueder- and Uerkental. The publishers manage the advertising themselves. Advertisements can be placed with one of the three houses and at any Publicitas branch.
