Three new podcasts for you!
Advertising Week 14/2017 is in your mailbox. We are once again making three exciting articles available to you as a podcast.
With the Werbewoche podcast, produced in collaboration with Notch Interactive and Jingle Jungle, you can listen to a selection of our articles on the go. You can find all previously published issues at Werbewoche.ch/podcasts. For example, you can start the podcast directly in the player on the preview tile - and then activate the lock screen of your smartphone.
Of course, you can also download the podcast and listen to it as an MP3 on the playback device of your choice.
Media agencies have had their day
Author: Thomas Koch
Media agencies around the world are under constant attack. There are a number of different reasons for this: It has to do with how they have changed their business model over the years. It has to do with the fact that consultants have become buyers and sellers. It also has to do with the fact that formerly independent agencies have become stock corporations with a completely different way of doing business. They have to earn more and more money - more every year. This is what the stakeholders and shareholders demand.
Republic publishers are "stakeholder" avant-garde
Author: Oliver Classen
The Republican crowdfunding record is also based on the probably unconscious but all the more consistent application of a clever concept.
Agile working in everyday agency life
Authors: Markus Hammer / Christian Speck
Today's communication reality comprises a wealth of channels, touchpoints and new communication options that confront agencies and clients with unprecedented complexity.
