dpsuisse Launches National «This is Print» Campaign»
In an increasingly digital world, print is regaining its importance. With the national campaign «This is Print,» dpsuisse demonstrates that physical media are diverse, powerful, and relevant—offering real added value in communication. The campaign includes TV spots, a poster campaign, and a social media push in the country’s three official languages.
The campaign puts print back in the spotlight. It makes visible what printed communication achieves in everyday life and in business. Print connects, moves and works. Printed media make moments tangible. They arouse emotions and create lasting memories. They bring people together, inspire action and set an example. Print strengthens brands, brings ideas to life and activates people in the long term - far beyond fleeting digital impressions.
Added value in six categories
"This is Print" structures the added value of print in six categories: Love is Print - Print touches. Printed words carry weight. Photo books, personal letters or cards preserve emotions. Friendship is Print - Print connects. Print creates space for encounters and shared experiences. Future is Print - Print grows with us. Sustainable materials and functioning recycling cycles make responsibility visible.
Impact is print - print works. Haptic media activate several senses and increase brand value and presence. Creativity is Print - Print inspires. Material, color and form open up creative scope and make ideas tangible. Success is Print - Print is well received. Printed communication creates trust and forms clear brand identities.
Print and digital complement each other
The campaign follows a clear approach: print does not stand in opposition to digital media. Print and digital are most effective when they work together. The vision is a society that values printed matter as an indispensable part of modern communication.
Campaign in three national languages
The "This is Print" campaign includes a website and a social media campaign in three national languages. In the second half of March, 170 TV commercials will be broadcast live in three national languages on four SRF channels. A national poster campaign will run in parallel in all parts of the country.
Play and Win
To accompany the campaign, dpsuisse invites you to take part. On thisisprint.ch interested parties can put their knowledge of print to the test and win prizes worth up to CHF 2000. dpsuisse members are also eligible to play.
Initiator: dpsuisse; Lead Agency: Stutz Medien AG (Pomcanys Group); Concept & Strategy: Stutz Medien AG in collaboration with Corporate Dialog AG; Digital Marketing & Social Media: Stutz Medien AG in collaboration with ONELINE AG; Brand Design: POMCANYS, Stutz Medien AG; (Post-)Production Company: freshcom (Pomcanys Group); Analytics: Stutz Medien AG in collaboration with CDC Digital Consulting GmbH
