Doubleclick takeover by Google could still fail
The internet giant Google wants to take over the online marketing company Doubleclick, but the authorities could still stand in the way: The European Commission has concerns.
The internet giant Google wants to take over the online marketing company Doubleclick, but the authorities could still stand in the way of this move: The European Commission wants to examine the planned takeover. According to Horizont.net, the preliminary investigation has concluded that "the proposed merger would give rise to competition concerns in the markets for intermediation and ad serving in the online advertising sector". The decision as to whether the merger would hinder competition and the takeover would therefore be prohibited must be made by April 2 next year. Google is said to have already made concessions to the European Commission in mid-October, but nothing is known about the details, writes Horizont.net. The announcement of the takeover led to accusations that Google was further expanding its position of power and acting in an anti-competitive manner (see ).
