DMC must stand up

Distribution "For the distribution of a new newspaper in Basel, Bern and Zurich, we are looking for ..." This is how the Direct Mail Company (DMC) went about looking for distributors for Sacha Wigdorovits' new free newspaper in the June issue of Zeitlupe, the magazine for senior citizens. It is now clear that DMC must also distribute the paper early in Lucerne and St. Gallen. But DMC has only recently realized this. "The order to include Lucerne and St. Gallen in phase one became binding around ten days ago," says DMC Director Markus F. Hof. But he is "rock solid" in his conviction that the additional "challenge" can be overcome. How? Hof now admits that he has sounded out other early and daily delivery companies, such as Zuvo (Tamedia and NZZ), AWZ in Berne and also Distriba and Prevag in Basel. However, he had no concrete commitments. Hof also denied distributing the paper for 7.2 centimes per copy. The price is higher, but lower than the approximately 35 centimes that Swiss Post charges for addressed newspaper delivery.