Direct line to Hollywood
Magazines The publishing house Promoédition in Geneva launches Live Stars, the first glossy film magazine in French-speaking Switzerland.
Magazines The publishing house Promoédition in Geneva launches Live Stars, the first glossy film magazine in French-speaking Switzerland.
With Live and Avant Première, Promoédition already has two cinema magazines in French-speaking Switzerland. However, market research conducted by the publisher has shown that there is still a lack of a glossy magazine from the world of movie stars in French-speaking Switzerland. Live Stars is now set to fill this gap. The first issue with almost 100 pages was launched at the beginning of May. Both the public and advertising customers are "very satisfied" with the first issue, says publishing director Jean-Pierre Grey from Promoédition. He emphasizes that all advertisements have already been paid for in the prototype. Those who were still hesitant are now showing a correspondingly lively interest in the next issue.
Thurman, Zellweger, LopezThe free magazine Live was previously published with ten issues per year and is published in cinemas. Now only eight free issues will be produced. Instead, Live Stars will be available twice a year at newsstands for 10 francs or 6.5 euros. The glossy magazine will also be on sale at selected points of sale at the Cannes Film Festival these days. "A test", as Grey says.
If sales are very successful, a further presence in neighboring France could be considered, although such an expansion is not a top priority. "Competition with the luxury magazines Studio and Première is fierce in Paris." Promoédition has "not even considered" translating the texts for German-speaking Switzerland, although the publisher will soon reach 225,000 readers with its free magazine Film, which is distributed in cinemas. Its French counterpart Avant Première reaches 193,000 readers. Live has so far reached 125,000 readers in its free form.
The next issue of Live Stars will be published on November 30. The concept for this line extension is to present exclusive stories and interviews about stars who are currently in demand rather than the latest films. Editor-in-chief Bernard Achour works with a permanent team of four journalists, some of whom have their offices in Hollywood, such as correspondent Henry Arnaud. "All interviews are done exclusively for Live Stars and are not bought-in agency texts," emphasizes Jean-Pierre Grey. In contrast to the promo pictures of the film distributors in the free Live, "a great deal has also been invested" in the glossy photos.
In the first issue, for example, there is a five-page interview with Uma Thurman, the star of the new romantic comedy "Prime" by Ben Younger or earlier "Kill Bill" by Quentin Tarantino. Other exclusive interviews that go beyond the normal gossip and are informative show the private sides of Renée Zellweger, Jamie Foxx and Jennifer Lopez. A live star story, typical of the concept, illustrates how the Geneva watch brand Chopard makes the trophies for the Palme d'Or or the Golden Camera for Cannes.
Promoédition's portfolio has also included the reference work Swiss Audiovisual Guide for eight years. This publication is also being published this year with a revised concept and design. The "only publication that publishes all the facts and figures of the audiovisual industry" was previously produced in collaboration with Swiss Films. The organization Filmlocation Switzerland has now also been added. The new guide contains valuable tips on "Filmland Switzerland", such as filming opportunities - including information on when the sun goes down. In keeping with the target audience, the guide is bilingual in French and English. The Swiss Audiovisual Guide will also be published at the Cannes Festival.
In addition to Live Stars, Promoédition also publishes the Guide.
With Live and Avant Première, Promoédition already has two cinema magazines in French-speaking Switzerland. However, market research conducted by the publisher has shown that there is still a lack of a glossy magazine from the world of movie stars in French-speaking Switzerland. Live Stars is now set to fill this gap. The first issue with almost 100 pages was launched at the beginning of May. Both the public and advertising customers are "very satisfied" with the first issue, says publishing director Jean-Pierre Grey from Promoédition. He emphasizes that all advertisements have already been paid for in the prototype. Those who were still hesitant are now showing a correspondingly lively interest in the next issue.
Thurman, Zellweger, LopezThe free magazine Live was previously published with ten issues per year and is published in cinemas. Now only eight free issues will be produced. Instead, Live Stars will be available twice a year at newsstands for 10 francs or 6.5 euros. The glossy magazine will also be on sale at selected points of sale at the Cannes Film Festival these days. "A test", as Grey says.
If sales are very successful, a further presence in neighboring France could be considered, although such an expansion is not a top priority. "Competition with the luxury magazines Studio and Première is fierce in Paris." Promoédition has "not even considered" translating the texts for German-speaking Switzerland, although the publisher will soon reach 225,000 readers with its free magazine Film, which is distributed in cinemas. Its French counterpart Avant Première reaches 193,000 readers. Live has so far reached 125,000 readers in its free form.
The next issue of Live Stars will be published on November 30. The concept for this line extension is to present exclusive stories and interviews about stars who are currently in demand rather than the latest films. Editor-in-chief Bernard Achour works with a permanent team of four journalists, some of whom have their offices in Hollywood, such as correspondent Henry Arnaud. "All interviews are done exclusively for Live Stars and are not bought-in agency texts," emphasizes Jean-Pierre Grey. In contrast to the promo pictures of the film distributors in the free Live, "a great deal has also been invested" in the glossy photos.
In the first issue, for example, there is a five-page interview with Uma Thurman, the star of the new romantic comedy "Prime" by Ben Younger or earlier "Kill Bill" by Quentin Tarantino. Other exclusive interviews that go beyond the normal gossip and are informative show the private sides of Renée Zellweger, Jamie Foxx and Jennifer Lopez. A live star story, typical of the concept, illustrates how the Geneva watch brand Chopard makes the trophies for the Palme d'Or or the Golden Camera for Cannes.
Promoédition's portfolio has also included the reference work Swiss Audiovisual Guide for eight years. This publication is also being published this year with a revised concept and design. The "only publication that publishes all the facts and figures of the audiovisual industry" was previously produced in collaboration with Swiss Films. The organization Filmlocation Switzerland has now also been added. The new guide contains valuable tips on "Filmland Switzerland", such as filming opportunities - including information on when the sun goes down. In keeping with the target audience, the guide is bilingual in French and English. The Swiss Audiovisual Guide will also be published at the Cannes Festival.
In addition to Live Stars, Promoédition also publishes the Guide.
Andreas Panzeri