Digitization: Swiss are digitally savvy and always online
The Swiss population is digitally savvy and always online. This is shown by the first Digital Nations study by the consulting firm EY, which was presented on Wednesday at the World Web Forum in Zurich.
According to the study, Swiss people spend an average of eight hours and 48 minutes a day on four digital devices. They use their smartphone for two hours of that alone. In the meantime, 90 percent of the population owns a smartphone and 91 percent of households have Internet access. Smartphones and tablets are used in shopping malls (74 percent), when waking up (66 percent) and going to bed (63 percent), and even occasionally in the bathroom or toilet. 98 percent of the population use at least one social media platform. Social media therefore continues to be an important channel for companies to communicate with customers. By contrast, the Swiss market for wearables (computer systems that are attached to the user's body during use) and smartwatches is still relatively untapped, he said.
Switzerland ranks fifth among European countries in the so-called Networked Readiness Index. This index measures the opportunities offered to a country by information and communications technology. Finland, Sweden, Norway and the Netherlands are ahead of Switzerland in the ranking. Worldwide, Switzerland ranks 7th, behind Singapore, Finland, Sweden, Norway, the United States and the Netherlands. For the EY study, 2000 people aged 18 to 69 were surveyed in Switzerland from October to December 2016. In addition, qualitative interviews were conducted with Swiss experts on the topic of digital and current studies from various sources were reviewed. (SDA)
Access the study via: Eydigitalnations.ey.com/switzerland/
